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viết bởi PJ McGoldrick · 2012 · TrÃch dẫn 7 bà i viết — ByPeter J. McGoldrick ... As the marketing of services is considered elsewhere, the focus of this chapter is upon the sale of goods to consumers.. Consumer profiles and market segmentation in retailing ... McGoldrick, P. (1990) Retail Marketing (London: McGraw Hill). McNair, M.P. (1958) 'Significant .... The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. ef2a72b085 doueeg
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viết bởi OI Consuegra · 2006 · TrÃch dẫn 26 bà i viết — According to McGoldrick (2002) retailers targeting the teens therefore face not only increasing competition, but also a market which, in demographic.. 1 thg 3, 2005 — The “4Ps†of the marketing mix have long been popular with students, ... According to McGoldrick (2002), retailing has traditionally been .... Retail marketing. Peter J. McGoldrick. Year of publication: c 2002 ; 2. ed. Authors: MacGoldrick, Peter J. Publisher: London [u.a.] : McGraw-Hill.
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